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Where to Run Nutra in 2025: The Hottest GEOs and Verticals

The nutra market in 2025 is showing explosive growth. But to keep campaigns from going into the red and instead generate stable profits, it’s crucial to choose the right GEOs and verticals. We’ve gathered insider insights from LemonAD: where to send traffic right now, which products perform best, and which offers you can start working […]

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Why Arbitrage Is a Game Against Yourself, Not Against the System

Arbitrage specialists have a favorite mantra: “We’re fighting the system.” As if Facebook, TikTok, or Google moderators are sitting in some underground bunker, personally inventing ways to burn your accounts and reject your creatives. Sounds dramatic, but it’s complete nonsense. Arbitrage isn’t a war against platforms. It’s a war against yourself. And to be honest, […]

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Zen and the Art of Finding Converting Bundles

How Neuroplasticity and Meditation Help Affiliates Generate Fresh Ideas and Keep ROI Positive When Bundles Burn Out Every affiliate knows this moment: you’ve been running traffic for months, testing new creatives, rebuilding funnels — and at some point it all starts to repeat itself. In your head — only old patterns. In your tracker — […]

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Arbitrage as a Lifestyle: What to Do When You’re 24/7 on the Tracker

In arbitrage, there’s a moment that many underestimate until they face it themselves: it’s not just a job — it’s a way of life. You wake up and the first thing you do is open the tracker. Before bed — you check the statistics. Eating, talking to friends, watching a movie — you still keep […]

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A Media Buyer’s Day in the Metaverse: What It Could Look Like in 5 Years

July 26 marks an important date for the industry — Media Buyer’s Day. Even now, it’s an informal but meaningful occasion: a chance to gather with peers, reflect on the journey, share experiences, and remember that traffic arbitrage isn’t just a trade — it’s a culture. Technology is evolving rapidly, and if we try to […]

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Arbitrage as a Simulator for Quick Decision-Making in Life

Traffic arbitrage isn’t just a way to make money — it’s a full-on school of life. One of the key skills every media buyer sharpens daily is the ability to make fast decisions. In the environment where everything is constantly shifting — bids, offers, traffic sources, platform algorithms — hesitation costs money. And in arbitrage, […]

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Arbitrage vs Freelance: Who’s Freer and Richer?

At first glance, traffic arbitrage and freelancing seem like two completely different worlds. One is all about risk, fast money, and endless testing. The other is about steady work, client relationships, and hourly pay. But both paths attract those who want to be independent and manage their own time. So who’s actually freer — and […]

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Case: LoveTone in RSA — 537% ROI from Facebook with Aggressive Creatives

Offer: LoveTone (potency capsules) GEO: Republic of South Africa (RSA) Platform: Facebook Creative format: Static images 1:1 Launch period: Starting from May 1 Target audience: Men 35+ Monetization model: CPL / CPA The Approach The strategy was simple: go straight for the results. No subtle hints — just pure aggression, exaggeration, and confidence. Main creative […]

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The Death of Arbitrage: What Happens When AI Replaces Media Buyers?

There was a time when arbitrage was almost an art form — sleight of hand, intuition, out-of-the-box thinking, manual tracking setup and A/B testing, and nights spent generating creatives. But all of that is rapidly becoming a thing of the past. We are standing at the threshold of a new era — the age of […]

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