Geotargeting has become an integral part of traffic arbitrage, allowing advertisers to more accurately target their campaigns to specific audiences based on their geographical location. Using this strategy, arbitrageurs can significantly increase conversion, reduce advertising costs, and increase profits. In this article, we will take a closer look at how to effectively use geographic data […]
In the era of personalized marketing, traditional demographic data (gender, age, location) there is no longer sufficient accuracy when setting up targeting. Modern advertisers go further and use psychographics, a technique that allows them to segment their audience by their underlying behavioral characteristics, values, motivation, and lifestyle. In this article, we will look at how […]
In traffic arbitrage, competition is not just a reality, but the main fuel for growth. To win in this game, it is not enough just to know your customer; you need to study and understand competitors, their strategies, tools and approaches. After all, a successful arbitrageur is not only a master of advertising campaigns, but […]
Copywriting is the art of persuasion, and in traffic arbitrage, this skill turns into the key to high conversions. In this article, we will reveal 10 secrets of successful copywriting that will help you create texts that increase sales. Secret 1: Get to Know Your Audience To create a text that will work, you need […]
Changes are taking place rapidly in the world of traffic arbitrage, and 2025 promises to be a particularly eventful year. Let’s look at the key areas that you should pay attention to in order to stay on trend. Trends in offers Health and wellness offers continue to gain popularity. The demand for remedies for joint […]
Video advertising has become an integral part of traffic arbitrage, offering a wide range of opportunities to interact with the audience. Its popularity is explained by the high degree of user engagement and the growing capabilities of targeting platforms. In this article, we will look at the main strategies for using video ads to arbitrate […]
Traffic arbitrage is the art of attracting users’ attention and turning them into buyers. Because of increasing competition among advertisers, simple ad placement no longer works. To gain the attention and trust of the audience, it is necessary to understand the psychology of consumers. In this article, we will look at the key psychological triggers […]
Retargeting is a powerful tool that allows you to bring back potential customers and increase conversions. Unlike traditional advertising methods, retargeting works with the «warm» audience, users who have already shown interest in your product or service. When set up correctly, retargeting can significantly reduce the cost per lead (CPL) and improve the return on […]
In the field of traffic arbitrage, successful team management plays a key role in achieving high results. Unlike single-person work, teamwork in arbitrage allows you to delegate tasks, work with more complex tools, and scale results. Building an effective team requires careful selection of employees, optimal role allocation and competent management. In this article, we […]