How to Revive an Old Pre-landing Page?

When your pre-landing page stops generating the desired traffic and conversions, this may indicate its obsolescence or «burnout». Don’t rush to write it off. Here are several steps to help breathe new life into your pre-landing page.

1. Check the data
   Start with analyzing the statistics. Use Google Analytics or other analytics tools to understand how users interact with your site. Pay attention to:

Time on the page: If visitors leave the page quickly, it signals that the content does not meet their expectations.
Bounce rate: A high bounce rate may indicate that your pre-landing page is not relevant to visitors or its design does not attract attention.
Conversion: Study how many visitors are converted to targeted actions and at what stage they may be lost.

2. Target audience analysis
   Review the portrait of your target audience. Perhaps it has changed, and the pre-landing page no longer meets their needs. Do some additional research:

Surveys: Use surveys to get direct feedback from your audience.
Updating Interests: Find out how your audience’s interests or concerns have changed.

3. Updating the content
   The pre-landing page content should be relevant and useful. Pay attention to:

Headline and subheadings: They should attract attention and immediately make it clear what the visitor will receive.
Text: Make sure that the text is concise, informative and highlights the main advantages of your offer.
Visual elements: Update the images and videos to match the current trends and tastes of the audience.

4. Testing new formats
   Try out different content formats to see what works best for your audience:

Video Content: Video format is often better at attracting and holding attention.
Interactive elements: Implement surveys, calculators, or other interactive tools to increase engagement.

5. Optimization of page loading
   Page loading speed is one of the key factors in holding visitors. Optimize your prelanding using the following approaches:

Compression of images and files: This will help speed up page loading.
Using CDN: The content delivery network will speed up the delivery of your pre-landing page elements to visitors.

6. A/B testing
   You shouldn’t make changes blindly. Perform A/B testing:

Different options: Create multiple versions of your pre-landing page with changes in design, content, or calls to action.
Analyzing the results: Determine which options convert better and attract attention.

7. Working with social evidence
   Social evidence plays an important role in decision-making. Add to the pre-landing page:

Customer Feedback: Positive feedback can significantly increase trust.
Number of satisfied users: Show how many people have already used your offer.

Restoring the effectiveness of the old pre-landing page requires careful analysis and experimentation. Use these strategies to return it to its good look and increase conversions. Your pre-landing page can once again become a powerful tool for attracting customers and increasing sales.