How to Make a Selling Pre-landing Page? Step-by-Step guide

Creating an effective pre-landing page is an art that requires understanding of the target audience, clarity of the message and optimization of the page structure. A pre-landing page should capture the visitor’s attention and push him to action. In this article, we will look at the basic steps that will help you create a selling pre-landing page that can increase conversions.

1. Identify the target audience
   Before starting to create a pre-landing page, it is important to understand who it will be intended for. Analyze your target audience, their pain and needs. Creating customer characters will help you better understand what problems your product solves and how to reflect it on the page. Research shows that pages that talk to real people about real issues significantly increase conversion rates.
2. Create a strong and clear message
   The headline is the first thing the visitor sees. It should be simple and understandable, reflect the essence of your offer and attract attention. It is important not to overload the visitor with information, but to give him a clear and concise message, supported by specific benefits. Use the subtitle to further expand the main offer and explain what the user will receive.
3. Minimize distracting elements
   Focus on one key sentence and avoid distracting elements such as unnecessary links or buttons. The simpler and clearer the structure of the page is, the more likely it is that the user will perform the target action. According to Hickey’s law, the more options you offer, the longer it takes for the user to make a decision, which may lead to leaving the site.
4. Optimize for mobile devices
   Most of the web traffic is on mobile devices, so it is important to make sure that your pre-anding page is adapted to mobile screens. This applies to both the design and the page loading speed. Fast loading and easy navigation on mobile devices help to reduce bounce rates and increase conversions.
5. Add social proof
   Social proof, such as customer reviews and case studies, plays an important role in increasing the credibility of your offer. Demonstrating the positive experience of other users helps to remove doubts and convince new visitors in the value of your product. If you don’t have any feedback yet, consider requesting it from current customers.
6. Visualization and multimedia content
   Visual content such as photos, videos, and infographics can significantly enhance the perception of your pre-landing page. Visual elements help to better explain complex concepts and can increase visitors’ engagement. For example, using a video at the top of a page can instantly attract attention and convey key messages.
7. Call to Action (CTA)
   The call to action should be visible and clearly expressed. One of the main tasks of a pre-landing page is to encourage the user to take a specific action, whether it is a purchase, subscription or registration. Use strong verbs and make sure that the CTA button stands out from the rest of the content.
8. A/B testing
   Don’t stop at creating one option. Test different headings, CTA, visual elements and page structure to find the most effective combinations. A/B testing will help you optimize your pre-landing page and achieve the best conversion rates.

Creating a selling pre-landing page requires attention to details and constant improvement work. By following these recommendations, you can significantly increase the effectiveness of your marketing campaigns and increase sales.