How to choose a niche in nutra?

Choosing a niche is the first step in making money in nutra. This is the foundation that determines how easily you can scale, find creatives, test approaches, and receive applications. Consider the key areas: weight loss, potency, anti-aging, joints, parasites, etc. — and let’s figure out how to choose  what’s right for you.

1. Determine your purpose

Before diving into analytics, determine: do you want fast money from simple offers or are you building a long-term system with retention and scale?

If the first option is to take high—conversion offers with wide pain (fat, potency, parasites). If the latter is the case, try to build such an approach: 40+ audience, specific pains, autoworks, etc.

2. View offers and data

Open the partner shop windows and pay attention to:

• Bid ($)
• Percentage of salary
• Number of GEO for the offer
• Competition (the amount of creatives in spy services)
• Accessibility and “fatness» of the audience

The «Weight Loss» niche may have an AR of 15%, but due to the volume of traffic, it can be profitable. And the «Hemorrhoids» niche is an AR of 30-40%, but traffic is more difficult to find.

3. TOP niches in nutra

Weight loss

• TA: Women 30-60 years old
• Emotional pain, before/after photos, stories, «how I lost weight without dieting» easily enter
• The competition is high, creos burn out quickly
• The approval rate is often low, but the large volume of applications compensates

 Potency

• TA: Men 35+
• Direct pain, short decision cycle
• There are brands with a «sexy hook», «letter from my wife», pseudonymous
• GEO: goes well in Eastern Europe and LATAM countries

Anti — aging

• TA: Women 40+
• Emphasis on beauty, youth, confidence
• Lots of organic creatives, TikTok videos, premium cosmetics packages
• High average check, good account in warm GEO

Joints

• TA: Women and men 50+
• Pain, crunching, restriction of movement
• Life stories and doctors’ reviews are excellent.
• GEO: Bulgaria, Romania, India, Latin America

Parasites

• Shock content, photos, frightening headlines
• Low competition, high conversion rate
• It goes well with competent storytelling
• GEO: Eastern Europe, Latin America, Asia

Diabetes and hypertension

• Wide target area 45+
• There are stories about «saving lives» and «natural remedies»
• GEO: India, Bangladesh, Latin America, Africa

4. How do I choose my niche?

Answer 4 questions:

• Are you ready to work with shock (parasites, hemorrhoids) or do you want a soft package (anti-aging, diabetes)?
• Do you know how to create from scratch or do you want to quickly take from spy services?
• Do you have an understanding of a certain target audience? (for example, only men 40+)
• Do you want to work long-term with one vertical or test everything in a row?

5.  Niche selection framework

Criteria	Competition	TA	The complexity of creo	AR	GEO
Weight loss	High	Women	Average	15–25%	EU, LATAM
Potency	Average	Men	High	20–30%	CEE, LATAM
Anti-aging	Average	Women	Average	25–35%	EU, Asia
Joints	Low	50+	Low	30–40%	WW
Parasites	Low	Wide	Average	35–45%	WW

6. Recommendations from arbitrageurs

«Parasites are shooting at fresh GEO. There is almost no competition, an AR is 40%, excellent»

«Losing weight is an eternal theme. Even with a low AR, you can export according to ROI»

«Joints are a stable niche, ideal for long-term bundles. The main thing is to find the right approach»

«Potency — you need courage in creo, but if it catches, it flies»

7. Conclusion

Choose a niche based on your skills, resources, and willingness to scale. Nutra is about the test, the risk and the search for working solutions. Start with a simple niche, find your style, understand which offers and approaches are closer to you — and don’t be afraid to change the vector. Because there are no «eternal» solutions in nutra — the one who quickly tests and adapts wins here.