Creating a sales funnel for traffic arbitrage: How to properly build a customer’s path from the first contact to purchase

In the world of traffic arbitrage, one of the key tasks is to effectively build a sales funnel. This is a system that turns casual visitors into loyal customers. Mistakes at any stage can lead to a loss of budget and a low conversion rate. In this article, we’ll look at how to properly build a sales funnel to arbitrage traffic and increase campaign profitability.

1. The main stages of the sales funnel in traffic arbitrage

The sales funnel in arbitrage consists of several key stages:

• Attracting traffic is the user’s first contact with your ad.
• Engagement is the formation of interest in a product.
• Conversion is the motivation for a targeted action (lead, purchase, etc.).
• Customer retention is repeated sales and loyalty building.

Let’s look at each of the stages in more detail.

2. Attracting traffic: choosing sources and creatives

At this stage, it is important to select effective traffic sources. The main channels for arbitrageurs:

• Facebook Ads is a powerful tool for targeted advertising, but it requires bypassing moderation.
• Google Ads – works in highly competitive niches, but brings high-quality traffic.
• TikTok Ads is a promising low cost-per-click source.
• Push notifications and teasers are suitable for cheap traffic, but require a high-quality pre-landing page.
• SEO and content marketing are slow but long–term sources of leads.

Important recommendations:

• Test different bundles (creative + offer + traffic source).
• Use A/B testing of ads.
• Analyze CTR, CPC, and CR metrics to optimize your campaigns.

3. Engagement: working with pre-landing pages and content

When a user clicks on an ad, they need to be interested and prepared for conversion. 

• The important thing here is to use pre–landing pages — they help warm up the audience and reduce bounce rates.

• Add social evidence – reviews, case studies, success stories.
• Build engagement scenarios – interactive quizzes, tests, surveys.

The higher the engagement level, the higher the chance of conversion.

4. Conversion: how to increase the probability of purchase

The ultimate goal is to get the user to perform a targeted action. For this:

• Use a clear call-to-action (CTA) – buttons with calls to «Buy now», «Place an order».
• Simplify the purchase process with a minimum of fields in the form and convenient payment methods.
• Apply urgency triggers – discounts, timers, limited offers.

It is also important to test different offer options, including free trials, upsell and downsell strategies.

5. Customer Retention: how to earn more

Arbitrageurs often miss this stage, but customer retention can bring up to 30-50% additional revenue. Basic methods:

• Email marketing – sending useful content and promotional offers.
• Retargeting – reminders for users who have not completed a purchase.
• Loyalty programs – discounts for repeat orders.

Repeat sales increase the LTV (Lifetime Value) of the customer and reduce the cost of attracting new users.

6. Optimization of the sales funnel: key metrics

In order for the funnel to work effectively, it is important to analyze and optimize it at each stage. Key metrics:

• CTR (Click-Through Rate) is an indicator of the clickability of ads.
• CPC (Cost Per Click) is the cost per click.
• CR (Conversion Rate) is the conversion from clicks to orders.
• LTV (Lifetime Value) is the average income per client for the entire period of cooperation.
• ROI (Return on Investment) – return on investment.
• Use trackers (for example, Keitaro, Binom) to track the effectiveness of bundles and scale profitable campaigns.

Conclusion

Creating an effective sales funnel in traffic arbitrage requires an integrated approach. It is important to consider every stage: from attracting users to retaining them. Continuous testing, analytics and optimization will allow you to increase profitability and minimize losses. Success in arbitrage depends not only on the choice of the offer, but also on the competent construction of the client’s path. Experiment, analyze and improve your efficiency!