Video advertising has become an integral part of traffic arbitrage, offering a wide range of opportunities to interact with the audience. Its popularity is explained by the high degree of user engagement and the growing capabilities of targeting platforms. In this article, we will look at the main strategies for using video ads to arbitrate […]
Traffic arbitrage is the art of attracting users’ attention and turning them into buyers. Because of increasing competition among advertisers, simple ad placement no longer works. To gain the attention and trust of the audience, it is necessary to understand the psychology of consumers. In this article, we will look at the key psychological triggers […]
Retargeting is a powerful tool that allows you to bring back potential customers and increase conversions. Unlike traditional advertising methods, retargeting works with the «warm» audience, users who have already shown interest in your product or service. When set up correctly, retargeting can significantly reduce the cost per lead (CPL) and improve the return on […]
In the field of traffic arbitrage, successful team management plays a key role in achieving high results. Unlike single-person work, teamwork in arbitrage allows you to delegate tasks, work with more complex tools, and scale results. Building an effective team requires careful selection of employees, optimal role allocation and competent management. In this article, we […]
In the world of arbitrage, it is important not just to launch advertising campaigns, but to effectively adjust to current trends in order to maximize profits. The field of Internet marketing is subject to rapid changes in preferences, so arbitrageurs who are able to follow trends and quickly adapt to them have a significant advantage […]
Modern technologies are rapidly changing the sphere of Internet marketing. One of the key areas of this change was the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. Traffic arbitrage is a complex process of buying and reselling traffic in order to make a profit. With the help of AI and […]
Arbitrageurs’ work has become much more difficult and requires more and more time and effort to achieve high results. With increasing competition and market demands, there is a growing need for process optimization, which makes automation one of the key tools for successful arbitrageurs. In this article, we will look at life hacks and methods […]
In the world of traffic arbitrage, high-quality creativity plays a key role. It is creo, or advertising materials, that attract the audience attention, arouse interest and stimulate users to perform the desired action: go to the site, leave a request or buy a product. Regardless of whether you work with banners, videos or interactive elements, […]
Traffic arbitrage is one of the most dynamically developing areas of Internet marketing, which has evolved significantly during the past decades. This process, which began with relatively simple schemes, today represents a complex and multi-level business. Let’s trace the main stages of the development of arbitrage and the changes that have led to the current […]