













Case: LoveTone in RSA — 537% ROI from Facebook with Aggressive Creatives


Offer: LoveTone (potency capsules)
GEO: Republic of South Africa (RSA)
Platform: Facebook
Creative format: Static images 1:1
Launch period: Starting from May 1
Target audience: Men 35+
Monetization model: CPL / CPA
The Approach
The strategy was simple: go straight for the results.
No subtle hints — just pure aggression, exaggeration, and confidence.
Main creative message:
“5+ times a night, even with alcohol. She’ll be begging you to stop.”
This bold angle triggered curiosity and strong emotional response from the 35+ male audience. South Africa reacts well to provocative, masculine-style messaging.
Creatives
- Visuals: Bold LoveTone mockups, high-contrast colors, neon effects, smoke, and a seductive female image
- Format: 1:1 static banners, short punchy headlines
- Top-performing angle: Woman’s emotional reaction + text overlay: “NO LIMITS”
Creative test results:
We tried various styles — from “space girl” to pixelated wife memes. But the strongest results came from sexually charged creatives with Afrocentric visuals, adapted to local perception and culture.
Launch Details
- Business Managers: Farmed BMs
- Warm-up: Standard
- Moderation: Smooth approval, minimal bans
- CPC: ~$0.03
- Aggressive angle: CTR spiked after adding alcohol references and bolder visuals
Results
Unique clicks: 26,780
Leads: 2,947
Sales: 599
Approval rate: 20.33%
CPA: $0.29
Spent: $845.40
Revenue: $5,391
Profit: $4,545
ROI: +537%
Difficulties
Neutral creatives (no sex/alcohol triggers) had low conversion
Pixelated wife images led to some bans — replaced with cleaner “space” visuals
Aggressive copy directly boosted conversions — clear signal that RSA likes bold and raw messaging
Conclusion
RSA loves aggression — don’t be afraid to go bold
Alcohol as a trigger works — amplifies the “no limits” effect
Afrocentric visuals are a must — local adaptation is key
“NO LIMITS” copy crushed it
With a $0.29 CPA, this GEO scales easily with multiple traffic sources
Need help? We can prepare mockups, creatives, and connect you with the LoveTone manager.
RSA is waiting for you.