Case: LoveTone in RSA — 537% ROI from Facebook with Aggressive Creatives

Offer: LoveTone (potency capsules)

GEO: Republic of South Africa (RSA)

Platform: Facebook

Creative format: Static images 1:1

Launch period: Starting from May 1

Target audience: Men 35+

Monetization model: CPL / CPA

The Approach

The strategy was simple: go straight for the results.

No subtle hints — just pure aggression, exaggeration, and confidence.

Main creative message:

“5+ times a night, even with alcohol. She’ll be begging you to stop.”

This bold angle triggered curiosity and strong emotional response from the 35+ male audience. South Africa reacts well to provocative, masculine-style messaging.

Creatives

• Visuals: Bold LoveTone mockups, high-contrast colors, neon effects, smoke, and a seductive female image
• Format: 1:1 static banners, short punchy headlines
• Top-performing angle: Woman’s emotional reaction + text overlay: “NO LIMITS”

Creative test results:

We tried various styles — from “space girl” to pixelated wife memes. But the strongest results came from sexually charged creatives with Afrocentric visuals, adapted to local perception and culture.

Launch Details

• Business Managers: Farmed BMs
• Warm-up: Standard
• Moderation: Smooth approval, minimal bans
• CPC: ~$0.03
• Aggressive angle: CTR spiked after adding alcohol references and bolder visuals

Results

Unique clicks: 26,780

Leads: 2,947

Sales: 599

Approval rate: 20.33%

CPA: $0.29

Spent: $845.40

Revenue: $5,391

Profit: $4,545

ROI: +537%

Difficulties

Neutral creatives (no sex/alcohol triggers) had low conversion

Pixelated wife images led to some bans — replaced with cleaner “space” visuals

Aggressive copy directly boosted conversions — clear signal that RSA likes bold and raw messaging

Conclusion

RSA loves aggression — don’t be afraid to go bold

Alcohol as a trigger works — amplifies the “no limits” effect

Afrocentric visuals are a must — local adaptation is key

“NO LIMITS” copy crushed it

With a $0.29 CPA, this GEO scales easily with multiple traffic sources

Need help? We can prepare mockups, creatives, and connect you with the LoveTone manager.

RSA is waiting for you.